Greater Than All My Regrets - Tenth Avenue North
PSM handled full creative direction, production, and post on this official music video — from concept development to final delivery. The video has since surpassed 1 million views, a testament to both the strength of the visual storytelling and the artist’s established audience.
Gold - The Lone Bellow
Conceptualized, directed, produced, and edited by Pure Soul. From creative development to final post, every element was crafted in-house. The project reflects a deep visual and emotional alignment with the band’s identity, resulting in one of their most visually distinct releases to date.
Drew Holcomb & The Neighbors
For Drew Holcomb and the Neighbors’ latest album, Pure Soul Media produced, directed, shot, edited, and conceptualized 10 original videos — each one built to reflect the heart of the music and the story it tells.
Full creative direction, hands-on production, and a unified visual world — from first concept to final frame.
Tenth Avenue North - Tour Announce
PSM provided full creative direction, conceptualization, and editing for the Tenth Avenue North Tour Announce video — a piece designed to reflect the band’s journey from its early days to the present. By blending archival footage with high-energy performance visuals, we crafted a narrative that honors their legacy while capturing the excitement of what’s ahead on stage.
Tenth Avenue North - Tour Announce
The visual approach was designed to feel intimate and reverent, aligning with the song’s raw honesty and spiritual depth. From concept to final cut, every frame was crafted to support the message at the heart of the music.
Pure Soul Media handled creative direction, cinematography, and editing
Dried Up River - The Lone Bellow
A music video that leans into the band’s playful side. Designed to bring levity and charm to the song’s message, the concept blends tongue-in-cheek visuals with grounded storytelling, creating a refreshing contrast to the band’s typically earnest aesthetic.
Unplugged For The People - Tenth Avenue North
Creative direction, directing, cinematography, and editing for all ten performance videos supporting Tenth Avenue North’s Unplugged for the People album. Each video was crafted to reflect the raw honesty and spiritual warmth of the project — intimate settings, natural light, and intentional framing brought the stripped-down performances to life in a way that felt both personal and timeless.
Game for Guessing - Zachary Williams
A music video that plays in the space between humor and unraveling. With a tone that’s lighthearted, offbeat, and slightly absurd, the concept follows a character’s slow descent into madness, blurring the line between reality and imagination in a way that keeps you guessing until the end.stripped-down performances to life in a way that felt both personal and timeless.
Creative direction, direction, cinematography, and editing
Running (Live) - Land of Color
Live performance of “Running” by Land of Color in a single take, filmed on location. With a stripped-back setup and natural lighting, the focus remains on the emotional honesty of the song — letting the band’s harmonies, musicianship, and lyrical vulnerability speak for themselves. The setting adds a quiet grandeur, echoing the song’s themes of pursuit, grace, and renewal.
Creative direction, direction, cinematography, and editing
The Finally Living Tour - Tenth Avenue North
A mockumentary-style video series for Tenth Avenue North’s Finally Living Tour, placing the band in a fictional office environment reminiscent of The Office. The series uses dry humor, satirical structure, and deadpan delivery to showcase the band’s fun-loving nature in an unexpected setting — blending scripted absurdity with the charm fans know and love.
Creative direction, direction, cinematography, and editing